E-mail & SMS Marketing

Direct, Personalized Communication for Better Results

Drive Results with
E-mail & SMS Marketing

E-mail and SMS Marketing are powerful tools for reaching customers directly and delivering personalized messages that drive engagement. At Erta Digital Agency, we create targeted campaigns designed to connect with your audience at the right time with the right message. Whether you’re sending promotions, updates, or reminders, our E-mail and SMS Marketing services help you build lasting customer relationships, increase conversions, and keep your brand top of mind.

Erta Digital Agency offers tailored digital solutions to help businesses grow online. From Social Media Marketing to SEO, Content Creation, and Paid Advertising, we provide expert services designed to boost brand visibility, engage audiences, and drive results.

SOCIAL MEDIA

COMMUNICATIONS

EXPERIENCE DESIGN

STRATEGY

BRANDING

WEB DESIGN

ADVERTISING

Why Email Marketing Matters?

Many marketers question the relevance of email marketing, especially with the widespread use of social media and its growing user base. However, here’s the key point: people still check their emails for exclusive deals from the brands they follow. In fact, 44 percent of users turn to their inboxes for brand promotions, while only four percent rely on social media for ad campaign details.

And that’s just the beginning. Email marketing offers countless opportunities to drive more conversions for your business.

Still unsure why email marketing is crucial for brand growth? Here are additional reasons why investing in an email marketing campaign is essential:

Strengthen Customer Loyalty

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

Broaden Your Business Reach

Email campaigns have consistently shown greater reach and engagement potential compared to traditional marketing methods. Studies reveal that 72 percent of email users check their inbox more than six times a day, and 92 percent of internet users have at least one email account. Skilled email marketing specialists can help you connect with your target audience on any device, ensuring your campaigns are non-intrusive and compliant with the CAN-SPAM Act.

Engage with Diverse Audiences

One of the key advantages of B2C and B2B email marketing is hyper-personalized communication. Unlike traditional marketing, which broadcasts a general message to a wide audience, email marketing enables you to provide tailored offers, personalized messages, and data-driven campaigns based on factors like birthdays, location, and customer lifetime value (CLV). This allows you to connect with multiple audience segments in a more personal and targeted way, maximizing the effectiveness of your campaigns.

Streamline Time and Effort

Email marketing for small businesses, franchises, and multi-location firms is far less labor-intensive than traditional marketing methods. There’s no need for postage or labeling with each campaign. Targeted email marketing allows you to reach and engage with your ideal audience—whether it's hundreds or thousands—in just minutes. If you're short on time or unfamiliar with email campaign optimization, top email marketing companies can provide the expertise you need.

Test Email Campaigns and Achieve Powerful Results

Online email marketing provides numerous options to test and refine your marketing efforts. A/B and multivariate testing allow you to evaluate different aspects of your campaign, including subject lines, send times, and email content. These tests give you key insights into areas that may need adjustment, helping you optimize your email marketing strategy and boost engagement with your audience.

Monitor Your Analytics

Email marketing software provides valuable data and analytics that offer insights into the effectiveness of your campaigns. Key metrics include open rates, click rates, click-through rates (CTR), bounces, and conversions. An experienced email marketing specialist can analyze this data and apply the insights to refine your strategy, helping you better engage with your target audience and achieve your marketing goals.

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Happy Client
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Their words are a testament to our commitment to excellence and our ability to bring their visions to life. Read on to see how we’ve made a lasting impact on their brands and projects.

First month working with Erta, and totally worth it! I will be working with her moving forward as I think she is the right person to manage my brand’s social media! If you are looking for someone knowledgeable and experienced, she is the right person to ask for help. Always responsive, always taking feedback, always there and always going above and beyond… cooperation is key and she delivers! Highly recommend!

tiagoa1234

WEBSITE REVIEWS

Second project back-to-back with Fiori, we are so happy. Her attention to detail and strategy for ads showed the engagement and sales return. Good job Fiori! We also appreciate the communication we had throughout the project to make everything easy and in a flow.

yourauraca

SOCIAL MEDIA MANAGEMENT REVIEWS

Erta did a wonderful job creating content for my mobile app! She was very methodical with her approach and very professional throughout. Would highly recommend her services to anybody!